About Englewood Hospital and Medical Center

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2010 Press Releases

For Immediate Release

Media Contact:

Contact: Kathleen Mathieu, 201-939-1844 (office), 201-694-0384 (cell)
kmathieu@trwg.com

Sales of Sweet Sensation to Benefit Englewood Hospital

Representatives from the hospital and Euro-American Brands (EAB) with a prototype of the Strawberry Crème Bar.
(L-r): Dr. Miguel A. Sanchez with Peter Leiendecker, Tami Targovnik, Brian Targovnik, and Dite Van Clief, all of EAB, and Dr. Frank Forte, Dr. Lewis Attas and Doug Duchak.
Photo courtesy of Englewood Hospital and Medical Center Foundation

Thanks to the generosity of two community-minded companies, Euro-American Brands (EAB) of Paramus, NJ, and Ritter Sport of Waldenbuch, Germany, Englewood Hospital and Medical Center will be the recipient of a gift of at least $100,000 to benefit The Leslie Simon Breast Care and Cytodiagnosis Center.

The donation will come from the sales of Ritter Sport’s Strawberry Crème Bar, a delectable treat in the best tradition of the German company’s popular upscale confections. The distinctive square bar, fashioned in the trademark shape created by company co-founder Clara Ritter in 1932 to fit in a gentleman’s sport coat pocket, is wrapped in the pink most commonly associated with breast cancer awareness. The creamy, fruit-filled offering can be found in numerous retail outlets across the United States, and in the Medical Center’s Drapkin Café and gift shop. The bar also will be included in the complimentary snacks provided to Englewood Hospital’s infusion patients, many of whom are undergoing chemotherapy for cancer.

Using the launch of the candy bar in the United States as a way of promoting breast cancer awareness and raising funds for the hospital was the idea of EAB, a major importer of European delicacies. After EAB’s owners, Bergen County residents Dite Van Clief, Tami Targovnik and Peter Leiendecker conceived of the project, Dite and Peter were able to successfully present the idea to the Ritter family, still at the helm of the company since its start almost one hundred years ago.

Initially, EAB pledged a minimum donation of $50,000, to come from the profits of the candy bar. Their guaranteed gift was soon matched by Ritter Sport for the grand total of $100,000. The candy company’s owners, who know from personal experience the effects of breast cancer, welcomed an opportunity to spread awareness about the disease while supporting the work of The Leslie Simon Breast Care Center, acclaimed worldwide as a model for breast care centers.

The motivation for EAB to sponsor the promotion also sprung from a place close to home. “It made sense to us to donate to our local hospital, where so many people we know have received such wonderful care,” Dite explained. “We’re also proud and fortunate that The Leslie Simon Breast Care Center is a world-renowned pioneer and leader in the diagnosis and treatment of breast cancer.”

The company’s employees have embraced the campaign whole-heartedly. They sport pink shirts at all trade shows, sign off on orders with pink-ribbon pens, and, of course, love to munch on the candy bar throughout the workday. EAB assigned its 2010 summer interns, Ian Targovnik and Michael Wasserman, to work full-time on the campaign by developing lists, helping to produce sales and promotional materials, compiling and distributing press kits, and making warehouse runs for product. The two most-dedicated college students even hand delivered press kits to media outlets in New York City and New Jersey. Distribution and promotion of the Strawberry Crème Bar has become a cause near and dear to the hearts of the people of EAB, a top importer of confections and specialty foods in the United States.

Ritter Sport is helping spread the word around the world through the distribution of mini-bars at events, promotion on the company’s website and social networking on Facebook. The hope is that in addition to garnering support for this project, the company will generate interest in like-minded projects around the world.

“We are deeply touched and gratified by the support of Euro-American Brands and Ritter Sport in our work with breast cancer patients,” said Medical Center President and CEO Douglas A. Duchak. “Their efforts will not only support The Leslie Simon Breast Care and Cytodiagnosis Center, but also spread awareness about breast cancer in the United States and around the world. We are very proud to have them as partners in caring.”

Ritter Sport’s Strawberry Crème bar is available at upscale delis, Kings, A&P, Walgreens, Target Stores, Shop Rite, H Mart, Food Emporium and Stop and Shop. All profits from the sale of the bar will go to The Leslie Simon Breast Care Center.


 
About Englewood Hospital and Medical Center
 
Englewood Hospital and Medical Center provides patients with the highest level of compassionate care through a broad range of state-of-the-art clinical programs and the most advanced treatments and diagnostic services. It is renowned for its bloodless medicine and surgery program, cardiac and vascular programs and its leadership in breast care, oncology and joint replacement services. Through its affiliation with the Mount Sinai School of Medicine and the Mount Sinai Consortium for Graduate Medical Education, this thriving, acute-care and community teaching hospital trains medical residents in a variety of disciplines, including internal medicine, critical care medicine, surgery, pediatrics, podiatry, and pathology.  Englewood Hospital is home to a Vascular Fellowship Program that has trained a generation of world-class vascular surgeons.  Additionally, many members of the medical staff at Englewood Hospital serve as faculty members at Mount Sinai. Englewood Hospital has earned numerous accreditations from the Joint Commission and other organizations and is among the six percent of hospitals nationwide honored with the prestigious Magnet nursing award, a distinction that has been earned twice by its nursing staff.