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2011 Press Releases

Contact: Kathleen Mathieu, 201-939-1844 (office), 201-694-0384 (cell) or kmathieu@trwg.com

For Immediate Release

February 10, 2011

On Fondant and Family: ‘Cake Boss’ Buddy Valastro to Brunch with the Breakfast Club

What: Celebrity Brunch featuring Buddy Valastro, star of the hit television reality series “Cake Boss” on TLC.

When: March 8, 10 a.m.-noon

Where: Alpine Country Club, 80 Anderson Ave., Demarest

Sponsor: Englewood Hospital and Medical Center Foundation Breakfast Club Auxiliary

For: To benefit Englewood Hospital’s Women’s Cardiac Health Center, which helps women fight cardiac disease through programs on nutrition counseling, diabetes education and stress management . 

Information: Tickets are $50. RSVP by March 1 to 201-894-3725 or Debbie.reid@ehmc.com.

Photo courtesy TLC

He’s the creative mastermind behind thousands of cakes for weddings and other special occasions, a reputation that has earned Buddy Valastro the title of “Cake Boss” and a reality television series by the same name on TLC.

But on March 8 he’s taking the morning off and assuming another important role -- special guest at a celebrity fundraising brunch sponsored by the Englewood Hospital and Medical Center Foundation’s Breakfast Club, a new hospital auxiliary.

Proceeds from the brunch, to be held at the Alpine Country Club in Demarest from 10 a.m. to noon, will benefit Englewood Hospital’s Women’s Cardiac Health Center. This center enables women to take a proactive approach to fighting cardiac disease through programs on nutrition counseling, diabetes education and stress management. 

It didn’t take much to get Buddy to say yes to the invitation.

It came from longtime customer Suellen Freeman of Cresskill, who with her daughter was one of the people featured on the first episode of “Cake Boss.” Suellen, a founding member of the Breakfast Club along with Foundation trustee Susan Silberman of Tenafly, Beth Nadel of Demarest and Carol Rubin of Manhattan, struck a chord with the famed baker when she began telling him about Englewood Hospital and Medical Center, the vitality of its family spirit and community support, and the new auxiliary’s passionate outreach to the community. She didn’t have to say much more.

“It’s all about family,” Buddy said. “It’s about having something so important that it pulls people together to make it something great. My father had this dream, to make his bakery a household name, and it became my dream, and my family’s dream. It’s that same kind of dream and coming together as family that makes great things happen in a community, too.

“And I know how important it is to have a great hospital to go to,” he said. “My wife and I are expecting our fourth child any day now.”

Buddy’s own large Italian family -- including his mother and sisters, who run the shop with him – figures largely in the success of “Cake Boss.” Their behind-the-scenes squabbles, laughter, tempers and love are as much a part of the “Cake Boss” recipe as the unique creations the team delivers. 

Buddy began working in the family bakery at age 11, and at 17, when his father died, he took over the store. In the years that followed he greatly expanded the business, Carlo’s Bakery in Hoboken, by learning fondant-icing techniques and introducing eye-catching designer cakes that drew attention and, eventually, media interest. With the debut of TLC’s “Cake Boss” in April 2009, TV history was made. Today, Buddy is one of the most successful and renowned cake artists in the United States, and the family bakery is indeed a household name.

Family and friends will be the underlying theme of the March 8 brunch when Buddy, who is waiving his speaker’s fee for the event, will talk about his shows and experiences and give baking tips. Each guest will receive an autographed copy of his new book, “Cake Boss: Stories and Recipes from Mia Famiglia.”

Tickets to the brunch are $50, and can be purchased by calling 201-894-3725 or emailing debbie.reid@ehmc.com by March 1.

The brunch is the third celebrity fundraising event of the Breakfast Club, founded in 2010. The Breakfast Club meets several times a year and new members are welcome.  For information about the club, contact Todd Brooks at 201-894-3004.

 

 
About Englewood Hospital and Medical Center
 
Englewood Hospital and Medical Center provides patients with the highest level of compassionate care through a broad range of state-of-the-art clinical programs and the most advanced treatments and diagnostic services. It is renowned for its bloodless medicine and surgery program, cardiac and vascular programs and its leadership in breast care, oncology and joint replacement services. Through its affiliation with the Mount Sinai School of Medicine and the Mount Sinai Consortium for Graduate Medical Education, this thriving, acute-care and community teaching hospital trains medical residents in a variety of disciplines, including internal medicine, critical care medicine, surgery, pediatrics, podiatry, and pathology.  Englewood Hospital is home to a Vascular Fellowship Program that has trained a generation of world-class vascular surgeons.  Additionally, many members of the medical staff at Englewood Hospital serve as faculty members at Mount Sinai. Englewood Hospital has earned numerous accreditations from the Joint Commission and other organizations and is among the six percent of hospitals nationwide honored with the prestigious Magnet nursing award, a distinction that has been earned twice by its nursing staff.